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privacy Policy

At Jerai Ltd t/a Home Jewels Co. we are committed to ensuring that your information is secure and all personal data collected and handled according to GDPR (General Data Protection Regulation). Safeguards have been put in place to prevent unauthorized access or disclosure of the information we collect. The privacy policy describes how your personal information (Device Information and Order Information) is collected, used, and shared when you visit, make a purchase from (the "Site") sign up for a newsletter, take part in a competition, or otherwise. We may update this policy by posting a new version on our website so be sure to check this page on occasion to make sure you are happy with any changes. 


By visiting and in particular by submitting your personal data to us, you are accepting and consenting to the practices described in this Privacy Policy.  This Privacy Policy applies whether you are visiting our website through an internet browser or through an “App” on your device.

What Information Do We Collect?

We ask for your name, telephone number, home address, and email address when a purchase is made on our website. In addition to the above, we also ask for the billing address and payment method details. We may also obtain information about your usage of our website (IP Address, Geographical Location, Browser Type, Operating System, Referral Source, Length of Visit, and Navigation) to help us develop and improve.

What The Data Will Be Used For?

Your data will enable us, and our processors, to fulfil your order, to notify you about important functionality changes, and for statistical or survey purposes to improve this website and our services to you. We may also send you from time to time (By email ) information about products and services and details of promotions and special offers from Jerai Ltd t/a Home Jewels Co. If you do not wish to be contacted for these purposes, we offer a range of ways you can inform us about your marketing preferences:

All email messages and email newsletters will contain information on how you can unsubscribe. Send an email to or via the Contact us link.

Data Retention

We retain your personal data for as long as necessary to fulfill the purposes we collected it for, including satisfying any legal, accounting, or reporting requirements.


To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data, and whether we can achieve those purposes through other means and the applicable legal requirements. 

We have to keep basic information about our customers by law (Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes. Typically we retain this information for a further six to twelve months to ensure that no relevant claim has been made within that six-year period before we dispose of it.

Your data may be anonymized in some circumstances for research or statistical purposes in which case we may use this information indefinitely without further notice to you.


What Do We Do With Your Information? 

Your data is collected to determine your needs and provide a better service for the following:

  • To improve our products and service.​

  • Perform the contract entered into in order to provide product or service.

  • To periodically send promotional emails regarding new products, special offers, or relevant information relating to Jerai Ltd t/a Home Jewels Co using the contact information provided.

  • We may on occasion make contact for market research purposes.

  • We may use the information provided to customize the website according to your interests.

  • We need to comply with a legal or regulatory obligation and/or you have specifically consented to us using your personal data in a particular way.

What Information Do We Share With Others?

We may contract with other companies to provide certain services, including credit card processing, shipping, name and address verification, email distribution, market research, and promotions management. We provide these companies with only the information they need to perform their services and work closely with them to ensure that your privacy is respected and protected. These companies are prohibited by contract from using this information for their own marketing purposes or from sharing this information with anyone other than Jerai Ltd t/a Home Jewels Co. We will not pass your information on to any other companies or other third parties for marketing purposes unless you have agreed for us to do so. One of the purposes for which we may disclose your address and postcode details is to check IMRG Security Alert or any other Fraud Prevention Scheme. We may also share information with companies assisting in fraud protection or investigation. We do not provide information to these agencies or companies for marketing or commercial purposes.

The personal data which we hold about you will only be used lawfully, fairly, and in a transparent way. Relevant and limited to the purposes highlighted in this Privacy Policy and kept securely and as long as necessary to fulfill the purposes outlined in this privacy policy.


A cookie is a small data file that is stored by your Web browser on your computer. We use Cookies to keep track of your current shopping session, to enable you to proceed to checkout at any time, and to personalize your online experience. In order to use this website to its full capabilities, you will need to accept the Cookies requested.

We use cookies to:

  • Personalize our website to you.

  • Allow you to use our website in a way that makes your browsing experience more convenient. (Allowing you to store items in an electronic shopping basket).

  • Make recommendations to you about products or services you might like, based on products or services you have purchased, or those which have been purchased by other customers.

  • Place advertisements for our products/ services on our website and other websites/apps involved in advertising or partnership networks in which we participate.

  • Personalize the advertisements which we place for you.

  • Review the popularity of our products and advertisements with reference to the platform, location, and other factors.

  • Estimate our audience size and usage pattern.

  • Improve our website.

  • Provide faster and more personalized service by collecting information in respect of any accounts which you have on our website.

  • Store information about any preferences which you set, so we can do things like greet you personally and speed up your login when you come back to our site.

  • Identify which of your device(s) you use to access our website or any account on which you have registered it.

  • Prevent credit fraud and various forms of cyber-crime. 

You can set your browser to accept or reject certain cookies or if preferred you can set your browser to alert you each time a cookie is detected. Previous cookies that have been stored on your device can also be deleted. However, if you block our cookies or you subsequently delete a cookie placed on your device, it will not be possible for you to use our website effectively as our systems rely on cookies to identify you as the user. 


Links To Third-Party Sites

In an attempt to provide you with the increased value we may from time to time include third party links on our website. These linked sites have separate and independent privacy policies. We encourage you to review those policies when you visit those sites. This Privacy Policy Statement only covers our Website and does not cover any other websites. We, therefore, have no responsibility or liability for the content and activities of these linked sites. 

The Legal Stuff

This Privacy Policy is governed by English Law and you can bring legal proceedings in respect of it in the English courts. If you live in Scotland you can bring legal proceedings in respect of it in either the Scottish or \English courts. If you live in Northern Ireland you can bring legal proceedings in respect of it in either the Northern Irish or English courts.

Your Rights

You have rights under data protection laws in relation to your personal data under certain circumstances. If you wish to exercise any of the rights set out above, please contact us using the details set out below in this Privacy Policy or on our website.


You can contact us or third-parties to stop sending you marketing communications at any time by using the "unsubscribe" link at the bottom of any marketing communications we send to you; or by contacting us via our Contact Us page.

You have the right to request access to the personal data we hold about you. This enables you to have any incomplete or inaccurate data that we hold about you corrected, though we may need to verify the accuracy of the new data you provide us.

You have the right to object to us processing your personal data where we are relying on a legitimate interest (Or those of a third-party) and there is something about your particular situation which makes you want to object to processing on these grounds as you feel it impacts on your fundamental rights and freedoms. 

You have the right to request that we restrict the processing of your personal data. Enabling you to ask us to suspend the processing of your personal data if you want us to establish the data accuracy where our use of the data is unlawful but you do not want us to erase it; where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.  

You have the right to request we transfer your personal data to you or a third-party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information that you initially provided consent for us to use or where we used the information provided to perform a contract with you.

You have the right to withdraw your consent to processing where we are relying on that consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent you will not have to pay a fee to access your personal data (or to exercise any other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise and other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to legitimate requests within a 30 day period. Occasionally it may take us longer if your request is particularly complex or you have made several requests. In this case, we will keep you updated. 

Contact Us

If you have any questions or queries relating to this privacy policy please contact us via our Contact Us page.


Home Jewels Co

We are Jerai Ltd t/a Home Jewels Co (collectively referred to as "Home Jewels Co", "we", "us" or "our" in this Privacy Policy). We are registered in England & Wales under registration number 12770897. Our registered address in 76 Farnley Road, London, SE25 6NX

Payment Methods

Payment Methods

- Credit / Debit Cards

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